Kristi Coleman is a true trailblazer in the world of professional sports, making history not just through her exceptional leadership but also by breaking barriers along the way. In February 2022, she was appointed President of the Carolina Panthers, becoming only the second-ever female president in NFL history. Her ascent to this role speaks volumes about her unparalleled expertise and leadership within one of the most competitive industries in the world—the multibillion-dollar sports business.
Coleman’s leadership at the Panthers and her recent promotion to CEO of Tepper Sports and Entertainment (TSE), which oversees both the Panthers and Charlotte FC alongside Bank of America Stadium, marks a significant milestone in her remarkable career. Her new position expands her influence across two major sports franchises and solidifies her as one of the most powerful female executives in sports today. She will continue to report to David Tepper, the owner of TSE, and her strategic vision will shape the future of both the Panthers and Charlotte FC, two franchises that are central to Tepper’s long-term plans for the city.
Rising Through the Ranks: A Journey of Dedication
Coleman’s rise to prominence within the Panthers organization has been nothing short of impressive. She originally joined the team in 2014 as Controller, and through a combination of hard work, a proactive mentality, and a comprehensive skill set, she steadily ascended through the ranks. Over the next decade, she served in roles including Director of Finance, Vice President and CFO, and ultimately Team President—a journey that speaks to her deep understanding of both the financial and operational complexities of running a sports franchise.
As CFO, Coleman played a pivotal role in managing the financial operations of all of Tepper Sports and Entertainment, overseeing areas such as budgeting, financial reporting, risk management, and auditing. She also led several crucial departments, including finance, business strategy, analytics, and human resources. Her leadership was instrumental in navigating complex financial landscapes, including the NFL’s Collective Bargaining Agreement (CBA) and the due diligence process for the purchase of the Panthers by Tepper Sports & Entertainment in 2018—the largest sale in NFL history at that time. This demonstrated her ability to handle high-stakes situations and manage major transactions, both of which are essential skills for a leader in such a dynamic industry.
Breaking Ground and Pushing Boundaries
As President, Kristi Coleman’s leadership reached new heights, as she took on challenges and opportunities that extended far beyond the traditional scope of running a sports franchise. One of her most notable achievements has been leading the $800 million stadium renovation project for Bank of America Stadium, which will ensure the Panthers’ future in Charlotte for the next 20 years. Under her guidance, the Charlotte City Council voted to approve a joint funding plan for the renovation, a decision that will not only enhance the fan experience but also solidify the stadium as a key hub for both the Panthers and Charlotte FC.
In addition to overseeing stadium projects, Coleman was also at the helm of extending the stadium’s naming rights deal with Bank of America, a long-time partner. This move exemplified her ability to build strong relationships with corporate partners while ensuring financial stability for the organization.
Coleman’s impact extends well beyond the domestic landscape. Under her leadership, the Carolina Panthers made history by playing their first-ever game in Germany in 2024, against the New York Giants. This international expansion is the culmination of years of strategic relationship-building, aimed at enhancing the franchise’s global presence. By taking the Panthers to Germany, Coleman not only increased the team’s visibility but also deepened its connection to an international fanbase—an important step in the NFL’s broader effort to globalize the sport.
Leading a Legacy of Innovation and Community Engagement
What makes Kristi Coleman stand out in the world of professional sports is her holistic approach to leadership. At the core of her leadership philosophy is an unwavering commitment to both business innovation and fan engagement. She has navigated the complexities of operating in the NFL, balancing the pressures of financial performance with the unique needs of the football operations side. She is deeply involved in shaping the organizational priorities of the Panthers, ensuring that the business side and football side of the operation are aligned with the team’s overall mission.
Her recent role in overseeing the planning of a new indoor practice facility for the Panthers, set to open in 2026, is just another example of how Coleman is building the foundation for the future. Her focus on long-term growth, innovation, and infrastructure will provide the team with the tools needed to succeed for years to come, while also benefiting the community through job creation and local investment.
Her work is not limited to infrastructure projects. As president and now CEO, she has played an essential role in ensuring the Panthers are deeply embedded in the Charlotte community, working on initiatives that bring the team closer to local fans. Whether through community events or corporate partnerships, Coleman has consistently prioritized strengthening the bond between the team and the region.
The Impact of Breaking Barriers
Kristi Coleman’s appointment as CEO of Tepper Sports and Entertainment is a groundbreaking moment in professional sports. As one of the highest-ranking female executives in the industry, she is not only breaking glass ceilings but also paving the way for other women to rise to the top of the sports business world. Her leadership and success challenge the status quo, proving that skill, vision, and dedication are what truly define a great leader—regardless of gender.
Her journey—from starting as a Controller in 2014 to now overseeing two major sports franchises—reflects a remarkable blend of financial expertise, strategic foresight, and an unwavering commitment to growth and community engagement. As she takes on her new role, Coleman is poised to continue leaving a profound impact, both within the world of sports and on the broader landscape of corporate leadership. With her leadership at the helm, Tepper Sports and Entertainment is sure to continue evolving and expanding, both domestically and globally.
In every aspect of her career, Kristi Coleman has demonstrated that true leadership in sports is about more than just managing teams and operations; it’s about vision, perseverance, and breaking down barriers to create a legacy that lasts for generations to come. Bravo!