In a heartfelt announcement on Tuesday, Cynthia “Cynt” Marshall, the pioneering chief executive officer of the Dallas Mavericks, revealed her decision to retire on December 31, 2024. Marshall, who made history as the first Black female CEO in NBA history upon her hiring by then-owner Mark Cuban in March 2018, leaves behind a significant legacy of leadership and change within the organization and the broader community.
In a letter addressed to Mavericks employees, Marshall reflected on her journey, expressing gratitude for the experiences and relationships she has cultivated over the years. “My three-year commitment has more than doubled in time,” she wrote, acknowledging the growth and progress achieved during her tenure. “I cherish every day of our journey together. We’ve made the Mavs better. We’ve made communities better. We’ve made our industry better. Y’all made me better. I pray that I’m leaving it better than I found it.”
Marshall’s leadership came at a critical juncture for the Mavericks. When she joined the team, the franchise was reeling from scandals related to sexual harassment and workplace misconduct. Recognized for her expertise in human resources and diversity, Marshall quickly set about transforming the Mavericks’ workplace culture into one that emphasized inclusivity and respect. She prioritized hiring women and people of color in leadership positions, which played a crucial role in reshaping the organization’s internal dynamics.
Prior to her role with the Mavericks, Marshall served as the senior vice president of human resources and chief diversity officer at AT&T. She also founded Marshalling Resources, a consulting firm focused on leadership development and cultural transformation. Her extensive background equipped her to effectively address the Mavericks’ challenges and inspire a new era of growth.
Beyond fostering a healthier workplace culture, Marshall made significant strides in connecting the Mavericks to the Dallas-Fort Worth community. Under her leadership, the franchise expanded its philanthropic efforts and engaged in social justice outreach, further solidifying its ties to the local community. Her commitment to community engagement was evident in initiatives that supported marginalized groups and promoted equity and inclusion.
Marshall also played a pivotal role in enhancing the Mavericks’ brand visibility and accessibility. She spearheaded a new television partnership that will allow approximately 10 million Texans to watch Mavericks games for free starting this upcoming season. Additionally, her efforts led to $30 million in upgrades to the American Airlines Center, ensuring that the venue remains a premier destination for fans.
Patrick Dumont, the Mavericks’ governor, praised Marshall’s impact, stating, “Cynt Marshall is a force of nature. I like to say her superpower is bringing people together, but the truth is she has many superpowers.” Dumont emphasized that her leadership has left an indelible mark on the franchise and that the positive changes she initiated will resonate for years to come.
Mark Cuban, now a minority owner of the Mavericks, echoed these sentiments. He remarked, “Bringing Cynt to the Mavericks six years ago was one of the smartest decisions I’ve ever made. She has led this organization to new heights with grace and integrity, and her light will continue to shine bright throughout the community.”
As she prepares to transition into retirement, Marshall, who will turn 65 on December 15, plans to serve as a consultant for the Mavericks until December 2025. This role will allow her to continue contributing to the organization she has helped transform, ensuring that her legacy of inclusivity and community engagement endures.
Marshall’s departure marks the end of a significant chapter in the Mavericks’ history, but her influence will undoubtedly continue to shape the franchise for years to come. As she embarks on this new phase of her life, fans, employees, and the Dallas community can celebrate her profound contributions and the transformative legacy she leaves behind.